AR Home Builder | Samsung

As the No.1 selling brand of major appliances in America, Samsung is leading the way in creating a seamlessly integrated ecosystem of intelligent products, that make tasks more convenient and facilitate connected in-home experiences. An augmented reality app can enable customers to visualize the transformation of their living space, going beyond the limitations of retail. Our AR app will intelligently detect the Samsung home appliance in frame and build interiors around the product, even going so far as to suggest product pairings. Shoppers will be able to explore various types of layouts, aesthetics, materials, and color schemes to find the combination that makes sense for their home. Additionally, customers can place appliances in their homes to see how the products fits in their homes.   

• Role: Product Designer, Visual Designer

• Agency: Barbarian

• Year: 2020